Privacy policy

Personal data

Born This Day is committed to protecting your privacy and we strive to keep your personal information safe. At Born This Day, our goal is to comply with all applicable laws and regulations relating to personal data protection. This policy will help you to understand what kind of information we at Born This Day collect, and how we use it. By agreeing to the policy on the Website (either by making a purchase or by providing information), you agree to the processing of your personal information in accordance with the policy set out below.

Stroller AB (”Born This Day”/”we”) 559106-0909, Box 1047, SE-17221 Sundbyberg, Sweden is the organisation responsible for processing your personal information.

What kind of personal data do we handle?

We process the personal data you provide or have provided to us or that we have collected on our Website through the use of cookies. The personal information that Born This Day handles consists of your personal identity number, name, e-mail address, purchase payment and order history, payment and credit card number, shipping address, IP address, phone number, child's name and child’s date of birth.

Born This Day makes use of Google's advertising services. You can read more about Google's collection, sharing, and use of data here.

How do we use your personal data?

Your data may be used for identification, direct marketing, customer surveys, newsletters and for statistical purposes. The information may also be used for mail, text message and e-mail contact, as well as for marketing and conveying information by telephone, if you have not indicated that you object to this. You can contact us at any time to request an end to the marketing that we send you.

Your information may also be used to analyse your shopping habits in order to provide you with relevant information and marketing as well as to improve our website's payment solutions and payment processes. Initiatives aimed at improving payment solutions and payment processes may include processing where your personal information, including your personal identity number, is transferred to other companies within the Born This Day group as well as to third party providers as data to be included in analytical processing. The personal data may then also be combined with data from other registers, for example, the credit history register.

Your personal identity number will also be processed in conjunction with purchases on behalf of (or as a result of requirements from) payment and credit companies who need it for credit check purposes.

By agreeing to the policy on our Website in connection with the purchase or disclosure of data, you agree that your personal data will be transferred to non-EEA countries.

If all or part of Born This Day's operations are sold or integrated with any other business venture, your personal information may be disclosed to our advisors, potential buyers and their advisors and will be passed on to the new owners of the business.

How do we protect your personal data?

In order to keep the personal data we handle safe, we have taken several precautionary measures: We have implemented security practices and technical and organisational measures to protect your personal information, such as web browser certification. We also use appropriate firewalls and antivirus software to protect and prevent unauthorized access to our network. Access to the areas where personal data is stored is limited and employees must be identified to access the data.

Born This Day also uses measures such as SSL (Secure Socket Layer), which is a protocol for secure data transfer over the Internet (or other networks). You are responsible for making sure that SSL is not disabled in your browser settings. One-way encryption is also used to prevent unauthorized access when processing your payment or credit card number.

How long is my personal data retained?

If you agreed to become a registered customer/member of Born This Day, your details will be saved until you deregister yourself. You can deregister at any time. If you do not register as a customer/member, your information will be saved only as long as necessary by law, or in order for Born This Day to fulfil our obligations to you, for example, in order to meet delivery and warranty commitments.

Your data is stored no longer than permitted by applicable personal data protection law.

Access, updating and correction of your personal information

According to data protection law, you have the right to be informed about your personal data held by us, once per calendar year, free of charge, regardless of how it was collected. If you wish to gain access to such information, please submit a written request. According to applicable data protection law, the request must be signed and submitted through the post to our address as stated on the Website. It cannot be sent by e-mail.

At Born This Day, we wish to ensure that your personal information is accurate and up to date. If any of the information you provided to Born This Day changes, for example, if you change your email address, name or payment details or if you wish to cancel your user account, please send the correct information to Born This Day by sending an email to our customer service team. You are entitled to request that your personal information be corrected, restricted or deleted at any time.

Your personal information will not be processed for direct marketing purposes if you object to such. You are entitled to revoke your consent for any processing of personal data at any time. Such revocation may be limited to only part of the processing, such as that relating to direct marketing.

Our Website may contain links to other sites. This Privacy Policy applies only to our Website. When you click on a link to visit another site, please ensure that you read the privacy policy applicable to that particular site. Please note that Born This Day is not responsible for the way that other websites may process your personal information.

Changes to this Privacy Policy

Born This Day reserves the right to make changes to this Privacy Policy at any time to the extent that such changes are necessary to mitigate interference or to meet new legal or technical requirements. All changes to this Privacy Policy will be published on our Website.


Cookies are used on Born This Day’s website. Cookies are small text files stored on the visitor's computer and allow the website to track what the visitor does on the site.

Born This Day uses cookies to improve the website experience for our visitors, for example, by:

  • Customising the site according to the visitor's choices and interests
  • Keeping track of which items have been added to the shopping basket
  • Managing and fulfilling our commitments upon purchase
  • Customising our services so that the visitor receives relevant marketing

Permanent cookies are used for such purposes as storing any personal preferences on Born This Day so that you do not have to make the same choices every time you visit the site. They also help us to customise your experience and ensure that information and marketing are as relevant as possible for you.

Session cookies are used for purposes such as registering statistics about the use of the site.

Please note that if you choose not to accept cookies, you will not be able to make purchases on the Website. Functionality may also be limited.

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