Unique designed
birth posters by
Ingela P Arrhenius

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Unique & personal posters

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featured artist Ingela P Arrhenius

Ingela P Arrhenius

Ingela Peterson Arrhenius was born in 1967.

Art and design has always played a big part of Ingela’s life and before her career as an illustrator took off Ingela worked as an art director in Stockholm.

Ingela then moved on to study advertising and graphic design at an art school in Stockholm, In 1992 Ingela set up her own business as a freelance illustrator working on an international level cross advertising, design, publishing and editorial work.

She’s been commissioned for creating print patterns for fabrics, wallpaper, stationary aswell as packaging, product design, home accessories and toys.

Ingela’s posters and designer toys are spread all around the world. She’s passionate about retro style in general which is clearly reflected in her work as well as her joy for typography and colour.

She lives in Stockholm with husband and two boys.

You can follow her daily business at her Instagram: ingelaparrhenius



  • What is Born This Day?

    We collaborate with well-known illustrators to create beautiful and unique posters. You can easily create your own unique poster by filling in your child’s name, height, weight and date of birth. The poster is then adapted according to your settings and makes a lovely, personalised memory of the birth of your child that will look great in your home.

  • Which illustrators do you work with?

    We currently work with the well known illustrator Ingela P Arrhenius. Post launch we will extend our range to also include designs from other illustrators.

  • What sizes do your posters come in?

    Currently we offer posters in 50x70 centimeters (19.7 x 27.6 inches).

  • What type of paper do you use for the posters?

    All posters are printed on super high quality 190g/m2 matte paper.

  • How much does a poster cost?

    All of our unique posters cost 65 USD or 60 EUR including VAT.

Read full FAQ here

benjamin poster

About us

Born This Day offers a new and personalised way to decorate your home with authentic Scandinavian illustrations. Our business concept is based upon the creation of unique birth posters, with designs from various well-known illustrators including Swedish artist Ingela P Arrhenius. We are always working to broaden our range of beautiful posters, and we demand a lot from our illustrators to ensure they work wholeheartedly with us in achieving this goal.

All of our posters are inspired by the fresh simplicity of Scandinavian style, which means they look great not only in children’s rooms but in other areas of the home too! Each poster brings a splash of colour and life that will brighten up any space. All our posters are printed on demand on high quality, uncoated matte paper. The posters are delivered in exclusively designed packaging that is perfect if you order them as birthday or christening presents.

We are always working to maintain the highest possible standards of quality, and this applies to every aspect of our business, from product design, to the ordering process, to the delivery of your poster. In order to offer you the best possible customer experience, we carefully select our shipping and delivery partners.

Send love letters to us on below:
Stroller AB
Box 1047
SE-172 21 Sundbyberg

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